Liam Park wearing the Chicago World Tour hoodie

The Campaign

World Tour.

Seven cities. Seven worlds. One garment carried through all of them.

The idea

A city isn't a logo. It's who shows up for it.

Washed heavyweight fleece, city marks drawn by hand, and a tour list printed on the back like a record of everywhere the work travelled.

AthleteXclusive World Tour poster — three models in city colourways, the city is the uniform

01Liam Park

Chicago

Sand / Charcoal / Dusty Blue

Where the tour started. Cold wind, warm light, no shortcuts.

Liam Park — Chicago World Tour hoodie, front
Liam Park — Chicago World Tour hoodie, back graphic
Chicago World Tour print detail

02Jaylen Cross

Atlanta

Mahogany / Dusty Blue

A city that moves first and explains later.

Jaylen Cross — Atlanta World Tour hoodie, front
Jaylen Cross — Atlanta World Tour hoodie, back graphic
Atlanta World Tour print detail

03Elijah Harrison

Los Angeles

Dusty Blue / Charcoal

Sun, concrete and the long drive to practice.

Elijah Harrison — Los Angeles World Tour hoodie, front
Elijah Harrison — Los Angeles World Tour hoodie, back graphic
Los Angeles World Tour print detail

04Mason Carter

Kansas City

Sand / Charcoal

Loud on Sunday. Quiet the other six days.

Mason Carter — Kansas City World Tour hoodie, front
Mason Carter — Kansas City World Tour hoodie, back graphic
Kansas City World Tour print detail

05Tyler Jackson

Miami

Sand / Mahogany

Fin City. Heat that never lets you coast.

Tyler Jackson — Miami World Tour hoodie, front
Tyler Jackson — Miami World Tour hoodie, back graphic
Miami World Tour print detail

06Sienna Blake

Buffalo

Mahogany / Dusty Blue

Snow on the sideline. Nobody leaves early.

Sienna Blake — Buffalo World Tour hoodie, front
Sienna Blake — Buffalo World Tour hoodie, back graphic
Buffalo World Tour print detail

07Nazariah Cole

Ramily V1

Charcoal / Sand

Family first, everywhere the tour lands.

Nazariah Cole — Ramily V1 World Tour hoodie, front
Nazariah Cole — Ramily V1 World Tour hoodie, back graphic
Ramily V1 World Tour print detail

7 cities. One standard.